The task was to create bespoke out-of-home advertising for the Lady-DateJust campaign by Rolex. While the campaign had already been successful in magazines, web banners, and TV commercials, adapting it for OOH required a tailored approach due to the diversity of spaces and formats worldwide.

Challenge

Printed OOHs: I retained key elements from the existing campaign but adjusted the layout to suit different print sizes and formats, ensuring the message remained clear and impactful.

Digital Displays: Leveraging the TV commercial, I created integrated static branding elements around the video content to convey the complete brand narrative effectively within the dynamic digital space.

Bespoke Spaces: In regions with unique challenges like unconventional screen shapes, I collaborated closely with editors and producers to devise designs that optimised the available space while staying true to the campaign's essence.

solution

Result

The client expressed satisfaction with the outcome, leading to further opportunities for bespoke OOH and DOOH bookings globally. The success of this campaign has positioned us favorably for future collaborations, demonstrating our ability to adapt and innovate across diverse advertising mediums.