Strategic Redesign

Enhancing Reader Engagement
and Online Interaction
OnOFFICE

Tasked with enhancing the magazine's design to improve reader experience and boost online engagement with OnOffice.

Challenge

I focused on elevating the architecture theme, I emphasised larger imagery with ample breathing space. Integrating design elements from the imagery into layouts enhanced visual storytelling. Strategic changes included proposals to refine photography style, streamline magazine navigation, and introduce call-to-action prompts for social media engagement.

solution

Immediate implementation of minor changes positively refreshed the magazine's look. The comprehensive proposal garnered approval, leading to ongoing collaboration in implementing strategic enhancements. Many of the introduced styles and changes have since become permanent fixtures.

Result