Challenge

Tasked with photographing product designer Matteo Fogale and his latest collection at the ARAM Gallery for ONOFFICE, the project demanded not only a compelling cover shot but also a comprehensive 6-page feature delving into his creative process and inspirations.

Solution

Facing a tight deadline, I swiftly coordinated with the ARAM store to secure a shoot date. Crafting a detailed brief for both the photographer and Matteo, I emphasised the importance of capturing not just the products but also the essence of Matteo's interaction with his designs. Selecting Alun Callendar as the photographer for his prowess in narrative portraiture, I ensured a seamless fit for the project's vision.

Result

The shoot proceeded smoothly, resulting in captivating photographs utilised for both the cover and feature of the November issue.

Team: Photography, Alun Callendar