Challenge

Tasked with orchestrating a captivating fashion shoot for Weight Watchers Germany's fashion pages, coinciding with the main lifestyle shoot. This marked a pivotal moment as it was the first fashion feature under the magazine's refreshed aesthetic.

Solution

We embarked on a journey of creativity, beginning with the creation of moodboards to translate the theme and vision of the feature editor. Collaborating closely with the team on the day to ensure that the clothing accentuated the models body shapes and hair and makeup complementing their natural beauty. Additionally, we ensured that the chosen location for the main shoot boasted ample white space, serving as an ideal backdrop, while masterfully managing time to capture all requisite shots for both shoots.

Result

The fashion shoot was successful, allowing us to execute the fashion feature as planned. This led to a contract renewal with Weight Watchers Germany.

Credits: Creative Director: Jonathan Clayton Jones, Photography: Christopher Bracewell, Styling: Janina Cüpper, Hair & Makeup: Karin Gade