CHALLENGE

Tasked with realising a 70’s-inspired fashion story with a golf theme alongside photographer Gabriel Hutchinson, transforming a studio into diverse apartment scenes while directing the shoot efficiently.

solution

Researched 1970’s interiors to guide set design, incorporating existing and borrowed props while designing some elements like wall art. Work a budget plan and sourced necessary items. On shoot day, assembled sets, ensured timely progress, and captured all required shots to convey the narrative.

resulT

The meticulously crafted sets transported viewers to the era, immersing them in the stylish world of retro golf chic. The collaboration between art direction and set design brought the vision to life, earning praise for its authenticity and attention to detail.

Team: Photographer: Gabriel Hutchinson, Assistant: Jasper Jones, Stylist: Emma Burniston, Hair & Makeup Artist: Lucy Patchett, Model: Rachel Simpson.