Expanding House Beautiful's licensing partnerships with interior retailers, including collaborations with DFS for sofas and Carpetright for flooring. The task was to create a visual identity to unify these collections under the umbrella of Modern Living.

Challenge

Crafted a sleek house icon symbolising the entire collection, paired with a font selected from existing brand fonts for "Modern Living". Maintained a modern and minimalist aesthetic to complement the established House Beautiful logo.

solution

Result

The introduction of the Modern Living Collections brand led to significant success, securing two major partnerships with Dreams for a bed range and Homebase for a comprehensive range of kitchen items, furniture, accessories, paint, and wallpapers.