Challenge

Crafting a cohesive set of mood boards for House Beautiful licensing partners Dreams, Hillarys, and Splashback, intended for print, digital, and social media use. Each mood board needed to represent a different room in a home and showcase a distinct style, while maintaining a unified look as part of a set.

solution

To enhance storytelling, we integrated illustrations into the mood board materials, providing viewers with a visual representation of the concepts. Collaborating closely with the Style Director, I remotely directed the team (due to COVID19 restrictions) to ensure the composition suited various platforms seamlessly. Additionally, we utilised stop-motion techniques during the shoot, allowing us to create moving content for digital platforms.

RESULT

The meticulously curated set of mood boards captivated audiences across print, digital, and social media platforms, effectively showcasing the diverse offerings of House Beautiful's licensing partners. The cohesive yet distinct styles presented in each mood board resonated with viewers, sparking inspiration and driving engagement. As a result, brand visibility and partnerships flourished, solidifying House Beautiful's reputation as a leading authority in home design and lifestyle.

Team: Photography: Jake Seal, Styling: Jen Haslam