Initial concepts

Tasked with creating an ad to honour the 20th anniversary of the Rolex Mentor and Protégé programme, ensuring representation of all disciplines, conveying celebration, and highlighting the initiative's credibility.

Challenge

Print ad

Web ad

I presented four initial concepts to the client. They opted for the fourth option, which utilised innovative typography and vibrant imagery to capture the essence of the festival. I collaborated with the client to refine the concept, selecting imagery that showcased the event's energy. The final ad was so well-received that it expanded into a global campaign, including international ads, digital banners, social media content, and an extensive OOH campaign in the Athens Metro.

solution

OOH in Athens Metro

Web banner

Result

The client's satisfaction led to an unexpected expansion of the campaign, requiring adaptation of designs to various formats under tight deadlines. Despite pushing the client's design boundaries, the campaign remained true to the brand image, resulting in its success. With minimal direction from creative directors, I led the campaign visuals, embracing the challenge and delivering impactful results.